среда, 4 апреля 2012 г.

Advice on business literature from Helen Edwards

A new spring selection of business literature from SKOLKOVO Library Project Manager Helen Edwards. Which book is of most interest to you? We'll be glad to know your opinion. You have something to advise? Leave it below in the comments.

Anders Dahlvig
McGraw Hill, 2012
xiii, 191 pages
ISBN: 9780071777650

Former CEO of IKEA Anders Dahlvig describes his vision of combining good business with social responsibility and environmental stewardship: better everyday life for the majority of people. During the period Anders was CEO IKEA averaged annual growth and profits in excess of 10%. At the same time sales prices to the customer were reduced by 20% and the workforce was increased by 70,000. The book covers the strategy of differentiation through control of the value chain and the globalization programme.

R. Keith Sawyer
Oxford University Press, 2012.
xi, 555 pages
ISBN: 9780199737574

This is a comprehensive report on the latest scientific research into creativity. It covers the arts, but also science, business innovation and creativity in everyday life and contains appendices listing top creativity thinkers, university departments, conferences and professional associations. The section on organisational creativity includes a case study of the development of the Windows GUI interface and an analysis of the characteristics of entrepreneurs.

Andy Byrd and Mhairi McEwan
Wiley, 2011
xxi, 294 pages
ISBN: 9781119953319

This book defines the unique role of the marketing function to create better value for customers by building salient brands and innovative propositions to which people relate. This drives sustainable, profitable, demand led growth. Key tasks include insight generation, market segmentation and product portfolio planning and brand development. The focus is on how to build the marketing capabilities needed, beyond individual marketers and the marketing function to the organisation as a whole, with examples of best practice from the authors own experience at Unilever and cases from other multinational companies.

Winning the war for talent in emerging markets: why women are the answer
Sylvia Ann Hewlett and Ripa Rashid
Harvard Business Review Press, 2011
ix, 276 pages
ISBN: 9781422160602

Deeply entrenched stereotypes have often led to women being ignored by western researchers as contributors to economic growth in emerging markets. However in reality there are large numbers of educated professional women who, surveys indicate, are more ambitious and more dedicated than their western counterparts. This book looks at these women in the BRIC countries and United Arab Emirates and describes the contributions theory are already making to business and the traps and pitfalls they face.

Julian Birkinshaw
Jossey-Bass, 2010
xviii, 295 pages
ISBN: 9780470750117

Management often sits in the shadow of leadership, a necessary but tedious activity. Birkinshaw uses the Wikipedia definition of management "the act of getting people together to accomplish desired goals and objectives" to frame a new discussion of management. The book introduces four dimensions of the management model: coordinating activities, making decisions, setting objectives and motivating employees. It shows how new techniques such as utilising the wisdom of crowds and new forms of organisation such as networks allow different management models to evolve.

1 комментарий:

  1. Former CEO of IKEA Anders Dahlvig represents his perspective of mixing good business with social liability and ecological stewardship: better everyday routine for people.

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