понедельник, 12 ноября 2012 г.

Mikhail Kusnirovich: “Each morning teaches us something”

Last week Mikhail Kusnirovich, Founding partner of the SKOLKOVO business school and Chairman of the Board of Directors of Bosco di Ciliegi group of companies, met students of the SKOLKOVO MBA and EMBA programmes and eagerly answered all their questions. Below you can find the brightest quotes from the performance of Mr. Kusnirovich.

At first it was important to be self-sufficient, then the guideline has changed to being in demand.
The attachment to family life in company should definitely exist, it does not let as use all the competitive advantages, but it is an advantage itself.
It is really significant to love people, it is beneficial. Endeavour for others, be responsible for your commitments.

воскресенье, 11 ноября 2012 г.

Open lecture of Richard Reed “Building a Sustainable Business”

On October 27 an open lecture of Richard Reed, Co-founder of Innocent Drinks, “An Innocent Approach to Business.Building a Sustainable Business” took place on the SKOLKOVO business school Campus.

There were really many people interested in how three young 26 year old guys have managed to develop an enterprise on production and sale of smoothies (natural fruit cocktails without preservatives) starting from a homebrew business to the first position on the European market. Everybody would like to get to know the secret, how is it possible to become the niche leader with zero expense on advertising?!

First of all Ruchard has told about the corporate culture, internal communications and the company’s mission. The principles of Innocent Drinks are as follows: to hire A class people who share the company’s values, appreciate and support employees. 
“95% of employees is proud to work at Innocent Drinks. It is not a that bad competitive advantage of the company!”