пятница, 25 марта 2011 г.

Brazil, Day 4-5

And here comes Andrei Sidorin with his fresh report from Brazil. Two days were spent in Sao Paulo where the group of Executive MBA students went on studying the Brazilian corporations from within. The schedule was really tight!

The students visited such companies as Unilever, Amcham, Itau Unibanco, Bovespa (the stock exchange), and Natura. Here are some of the most curious aspects: at Unilever the students learned that for the low income Brazilians the real cleanliness is usually far less important than nice and pleasant smell, and thus the detergents here are made more fragrant than those in the other countries though less disinfectant so that the underprivileged residents could afford them. In Amcham the students received some significant advice for entering the Brazilian market including some tips for intellectual property protection and more.

The next destination point is Rio de Janeiro. And our reports are to be continued!

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