вторник, 22 марта 2011 г.

Brazil, Day 2.

We continue our Brazilian travel notes. Yesterday the students spent half-day at the FDC campus studying advantageous competitive strategies for the Brazilian market with Professor Carlos Aruda. Some fresh impressions: the Nestle Corporation in Brazil turned out to work on the MLM principle, as Avon does in Russia.


The second half of the day was spent at the FIAT concern – the largest automotive manufacturing site in the world. 3000 cars roll off the assembly line here daily – i.e. a car per 20 seconds. It is no surprise then that every fourth car in Brazil is FIAT.


After the intriguing presentation and site tour the students were already awaited for dinner in the traditional Brazilian restaurant – Rogsao – which name can be translated as “a pig”. It is famous all over the city for its meat dishes.

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