понедельник, 4 июня 2012 г.

SKOLKOVO Startup Academy: the first module

The first course of SKOLKOVO Startup Academy started on the 1st of June, and today we are ready to draw up the results of the first programme unit. It should be reminded, that students have they evening sessions on Thursdays and Fridays and the whole day sessions on Saturdays and Sundays. They have already plunged into studying and were hot-eyed listening to the first lecturer, mentor of the Academy, Bob Dorf. Bob is a fabulous speaker, and his presentations are full of personal experience, challenging observations and large amount of real examples. Bellow you can see some major theses of Bob Dorf, which he noted during his presentations.

You should work as strong as possible, paying attention to customers’ reaction.

Excited costumers, who tell their friends about you – that’s what matters.

Search for a business model that makes sense and works.

A startup is a temporary organization used to search for a repeatable and scalable business model.

Finding your business model – that’s what you need to do.

Big companies execute, startups search.
Get customer feedback as early as possible.

The guess work is to get out of building and get the customer’s feedback.

You should be open enough to get the feedback.
You should be honest with yourself.

The basic question is the difference between business and startup?

Startup – a team of 2-5  people. It’s founded around the idea. This team has to get together around the rough idea, but they don’t know who are customers.

If I’m solving this problem, does anyone care, I’m solving it? Get out and test the problem.

You need a complete investigation to discover are you doing smth people care about. You test the interest to the problem. Have you found smth attractable? You need high level of response.

Also we offer our readers to do some homework just as our students :)

1) You should view two online presentations:

“The Startup Owner’s Manual SXSW” by Steve Blank at www.slideshare.net

An Introduction to the Business Model Canvas by Alexander Osterwalder, about 30 minutes long

2) Students are also encouraged to familiarize themselves with as many leading entrepreneurial websites and blogs as possible. On the lecturer’s recommended blog list:

www.steveblank.com (my business partner and co-author, and top startup guru)
www.avc.com (by Fred Wilson, a leading NYC venture capitalist)
www.bothsidesofthetable.com (by leading Valley VC Mark Suster)
Hacker News: news.ycombinator.com

You're also welcome to join discussions on our pages at Facebook, Twitter, LinkedIn!

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