среда, 4 мая 2011 г.

Advice on business literature from Helen Edwards

At the height of May Holidays and such wonderful weather we offer you the fresh business literature overview from our Library Project Manager Helen Edwards.

1. Everywhere: comprehensive digital strategy for the social media era
Larry Weber
John Wiley, 2011
xi, 260 pages; ISBN: 9780470651704

Social enterprises are a new form of competitive advantage. This book addresses such questions as: What would your company look like if had more collaborative relationships with its customers and stakeholders? and How robust is your innovation pipeline? What percentage of your new product and service ideas are sourced externally? With chapters covering the development of social engagement skills, corporate culture issues, the use of Web 2.0 technologies in functional areas, the consumer journey, R&D, strategy development and talent recruitment and retention, this book outlines the essential steps to building a comprehensive digital business strategy.

2. Where good ideas come from: the natural history of innovation
Steven Johnson
Allen Lane, 2010
326 pages; ISBN: 9781846140518

This is a book about the space of innovation; environments that are suited to the creation, diffusion and adoption of good ideas. Steven Johnson identifies the seven patterns which encourage innovative thinking and explores their contexts from a cross disciplinary perspective. With stories as wide ranging as the inspiration behind incubators for low birth weight babies to the invention of air conditioning the book illustrates the patterns and throughout shows the value of connection between ideas.

3. Gamestorming: a playbook for innovators, rulebreakers, and changemakers
Dave Gray, Sunni Brown and James Macanufo
O'Reilly, 2010
xv11, 266 pages; ISBN: 9780596804176

Written by experts from visual thinking consultancies, this book first explains the value of games in business to encourage creative thinking, team building, problem solving and strategy development. The book includes rules and sketches for such games as Pain-Gain Map to understand motivations and decisions; Speedboat to identify what customers do not like about products; and The 5 Whys to find the root cause of a problem.

4. Emerging multinationals in emerging markets
Ravi Ramamurti and Jitendra V. Singh
Cambridge University Press, 2010.
xx, 439 pages; ISBN: 9780521160186

Why have emerging market multi-nationals come to prominence in the last decade and to what extent can international business theory explain their rise? This book sets out the theory and then follows up with case studies focused on eight countries: the BRICS, South Africa, Mexico, Thailand and Israel. Key conclusions include an analysis of the country-specific competitive advantages: the natural resources of Russia, South Africa and Brazil; the large home markets and availability of labour in China and India; the social network of the ethnic Chinese in Thailand; and the pool of highly skilled scientists and engineers in Israel. The authors follow the internationalization strategies used by the companies discussed to formulate a scheme or taxonomy for infant MNEs from emerging markets.

5. fdi Global Outlook report 2011
FT Business, April/May 2011.
Guide to what happened in the global foreign direct investment market in 2010 with predictions for 2011. Sections cover key geographical areas and sectors with headline figures for project numbers, capex amd job creation and percentage change from previous year. The report is free but requires registration on the site.

1 комментарий:

  1. It is really important that you are being aware of what is going on in your company. Ignorance will not help you in the end.

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