Open Discussion “Russian business: how to catch the wave?”

The Moscow School of Management SKOLKOVO knows how and where to move in order to ride on the wave of success and how to build up business in Russia that has “its own special way”. That is why we invite you to join the open discussion with the SKOLKOVO business leaders:

• Ruben Vardanian, Founder of the SKOLKOVO business school , Co-Head of Sberbank CIB, Board member at Rosgosstrakh;
• Andrey Rappoport, President of the SKOLKOVO business school, First Vice Chairman of the Board of RUSNANO;
• Vladimir Preobrajensky, Head of research of the SKOLKOVO business school.

We are waiting you on March 21, at 10:00 a.m., at the Radisson Royal Hotel Moscow (Ukraina). Registration required!
For more detailed information, please, visit www.skolkovo.ru or contact our consultants:
Anna Nekrasova, +7 919 777 42 98, Anna_Nekrasova@skolkovo.ru
Ekaterina Vechkanova, +7 916 777 82 80, Ekaterina_Vechkanova@skolkovo.ru

V. J. Govindarajan and his book "Reverse innovation: create far from home, win everywhere"

More great experts and litrature recomendations from the SKOLKOVO business school library managers! This week let us introduce you #3 from Thinkers 50 ranking - V. J. Govindarajan, an expert in international business, strategy and innovation, and his book!

“If a business can be destroyed, then it eventually will be destroyed. It is only a matter of whether you do it to yourself or a rival does it to you.”
 “Strategy used to be about protecting existing competitive advantage, but not any more. Today it is about finding the next advantage.”

 Reverse innovation: create far from home, win everywhere
Vijay and Chris Trimble
Harvard Business School Press, 2012
256 pages
ISBN: 9781422157640

Instead of developing products in rich countries and then trying to export them worldwide, maybe with scaled down features, reverse innovation is about products first adopted in the developing world. Surprisingly often these innovations defy gravity and flow uphill. Reverse innovation combines a global strategy with an intense focus on local needs and preferences. This book shows how, counter intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also. Three key points for multinationals:
- to capture growth in emerging markets it is necessary to innovate, not just export

 - leverage opportunities to export innovation from emerging markets to other similar economies and eventually to the mainstream
- keep watch on the emerging giants, the rapidly growing native companies

Today on paper. Tomorrow in reality

The Moscow School of Management SKOLKOVO and International Paper announce a contest among progressive and ambitious entrepreneurs! The winner of the IPship contest will receive a grant of € 40 000 to enter the SKOLKOVO MBA programme. For more information visit the open discussion with Franz Marx, President of International Paper Russia, that will take place on March 13, at 6:30 pm on our Campus! Please register!

 

Open discussion with Vladimir Preobrajensky

If you are interested to find out how the business chooses its leaders and understand what entrepreneurial leadership means, we invite you to take part in an open discussion with Vladimir Preobrajensky, Head of research at the SKOLKOVO business school, Board member at New Economic School, Board member of the Agat fund. We are looking forward to seeing you on our Campus on March 5 at 8 p.m. The discussion topic is “MBA: A Farewell to Illusions”. Registration is required.
What questions within that topic would you like to discuss with Vladimir Preobrajensky? Share with us your ideas in the comments.

 

Bas Godska: “20% of calls are sales”

On February 16th more than 60 entrepreneurs took part in a master class on e-commerce held by Bas Godska, international specialist with 13 years of working experience! That was one of the most informative and interactive master classes. Bas has eagerly given detailed answers to numerous participants’ questions as well as lots of practical recommendations.

Below you will find key points of Bas’s performance and slides from his presentation. Here are two formulae that determine success in e-commerce. Keep them in mind and thoroughly assess each feature regarding your business

GO Inside: On the highest level

“Have you seen the American action film “300” - 300 referring to the 300 Spartans? Well, this is a similar tale, only the Spartans in this case are deans of Russian universities. There were 300 and now, after a highly competitive selection procedure for admission onto the programme, only just over 100 remain. Their fate is sealed and they are destined for success,” says Alexey Gusev, Director of Public Sector Programmes at the SKOLKOVO Education Development Centre, when describing the participants of the “New Higher Education Leaders” programme.

What is so special about the programme? Why are top managers of leading Russian universities so interested in it? And why did Dmitry Medvedev himself, Chair of the SKOLKOVO Advisory Board, say that, “The project to train 100 state university deans is very important for the school”?

“The programme will have a system-wide effect. It’s not just about education, it’s an attempt to change the mindset of university managers,” says Alexey Gusev. “We know how to develop an entrepreneurial, business way of thinking. It’s time to use the experience we’ve gained on the corporate programmes and put it into the non-commercial sector”.

W. Chan Kim and Renee Mauborgne - new experts from Thinkers50

The SKOLKOVO business school library managers continue to introduce experts from the Thinkers50 global ranking!

Please meet W. Chan Kim and Renee Mauborgne - professors of strategy and management and authors of Blue Ocean strategy.

“A blue ocean strategy is about pursuing differentiation and low cost simultaneously. In contrast, in competitive strategy, differentiation is achieved by providing higher value at a higher cost.”

“A blue ocean strategist does not gain insights about reconstructing market boundaries by looking at existing customers, but by exploring noncustomers.”

Blue ocean strategy: how to creat uncontested market space and make the competition irrelevant
W Chan Kim and Renee Mauborgne
Harvard Business School Press,
2005 xv, 240 pages
ISBN: 9781591396192

A red ocean is the existing world of competition where companies succeed by outperforming each other. A blue ocean is an untapped market space ready for growth. Instead of fighting over existing customers, a blue ocean strategist reaches beyond existing demand. This book looks at the sequence of strategic moves needed to create value innovation, the hallmark of a blue ocean strategy. The authors quantify the impact of blue ocean strategies by analyzing the launch of over 100 companies and comparing their revenues and profits. The findings show a significant advantage accruing to the small percentage of companies who manage to exploit a blue ocean. Test your understanding of the key concepts of blue ocean strategy here.