Bas Godska: “20% of calls are sales”

On February 16th more than 60 entrepreneurs took part in a master class on e-commerce held by Bas Godska, international specialist with 13 years of working experience! That was one of the most informative and interactive master classes. Bas has eagerly given detailed answers to numerous participants’ questions as well as lots of practical recommendations.

Below you will find key points of Bas’s performance and slides from his presentation. Here are two formulae that determine success in e-commerce. Keep them in mind and thoroughly assess each feature regarding your business

GO Inside: On the highest level

“Have you seen the American action film “300” - 300 referring to the 300 Spartans? Well, this is a similar tale, only the Spartans in this case are deans of Russian universities. There were 300 and now, after a highly competitive selection procedure for admission onto the programme, only just over 100 remain. Their fate is sealed and they are destined for success,” says Alexey Gusev, Director of Public Sector Programmes at the SKOLKOVO Education Development Centre, when describing the participants of the “New Higher Education Leaders” programme.

What is so special about the programme? Why are top managers of leading Russian universities so interested in it? And why did Dmitry Medvedev himself, Chair of the SKOLKOVO Advisory Board, say that, “The project to train 100 state university deans is very important for the school”?

“The programme will have a system-wide effect. It’s not just about education, it’s an attempt to change the mindset of university managers,” says Alexey Gusev. “We know how to develop an entrepreneurial, business way of thinking. It’s time to use the experience we’ve gained on the corporate programmes and put it into the non-commercial sector”.

W. Chan Kim and Renee Mauborgne - new experts from Thinkers50

The SKOLKOVO business school library managers continue to introduce experts from the Thinkers50 global ranking!

Please meet W. Chan Kim and Renee Mauborgne - professors of strategy and management and authors of Blue Ocean strategy.

“A blue ocean strategy is about pursuing differentiation and low cost simultaneously. In contrast, in competitive strategy, differentiation is achieved by providing higher value at a higher cost.”

“A blue ocean strategist does not gain insights about reconstructing market boundaries by looking at existing customers, but by exploring noncustomers.”

Blue ocean strategy: how to creat uncontested market space and make the competition irrelevant
W Chan Kim and Renee Mauborgne
Harvard Business School Press,
2005 xv, 240 pages
ISBN: 9781591396192

A red ocean is the existing world of competition where companies succeed by outperforming each other. A blue ocean is an untapped market space ready for growth. Instead of fighting over existing customers, a blue ocean strategist reaches beyond existing demand. This book looks at the sequence of strategic moves needed to create value innovation, the hallmark of a blue ocean strategy. The authors quantify the impact of blue ocean strategies by analyzing the launch of over 100 companies and comparing their revenues and profits. The findings show a significant advantage accruing to the small percentage of companies who manage to exploit a blue ocean. Test your understanding of the key concepts of blue ocean strategy here.

GO INSIDE: Delicate solutions

We continue to present our readers the sixth issue of the SKOLKOVO Go Inside magazine article by article!
As we mentioned earlier, Samsung Electronics Russia became SKOLKOVO business school’s technical partner. Go Inside talked to Oleg Artamonov, senior technical specialist at Samsung Electronics Russia, to find out what innovations in the field of electronics they have in store for us in the near future.

Delicate solutions by Moscow School of Management SKOLKOVO

GO INSIDE: SKOLKOVO MBA atlas

We are happy to present you the sixth issue of the SKOLKOVO Go Inside magazine! Below you can find the first article from the magazine. You can also read the entire magazine here.
So, what is so special about the 4th SKOLKOVO MBA class?

SKOLKOVO MBA Atlas by Moscow School of Management SKOLKOVO