четверг, 30 мая 2013 г.

Today we present Jim Collins - #4 from Thinkers 50 ranking.

Jim Collins, author of books about what makes a great and long lasting company.

Great by choice: uncertainty, chaos and luck – why some thrive despite them all.
Jim Collins and Morton T. Hansen.
Random House Business Books, 2011.
xii, 304 pages.
ISBN: 9781847940889.


Why do some companies thrive in uncertainty, even chaos, and others do not? This book sets out to find young companies starting from a weak position but which rose to become great businesses. The authors match these companies with others, in similar circumstances, which failed to achieve the same spectacular results. Key ideas include a disciplined approach to growth even in seemingly favorable conditions, many small experiments and avoiding potentially catastrophic risk. The findings show how an entrepreneur can apply the evidence to create an enterprise which does not merely react to events but shapes them.

“Creativity dies in an indisciplined environment.”

“The purpose of bureaucracy is to compensate for incompetence and lack of discipline.”

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